From Draft to Shelf:
Learn How to Get Your Nonfiction Book Published
The manuscript you’ve been working SO hard to create is coming to fruition, but now what?
Learn the essential self-publishing steps to transform your electronic manuscript into a printed book
Self-edit and save money
Vet your legal, business, and creative partners to avoid pitfalls
Get tips on effective design covers
Understand the order of self-publishing steps and best practices
Learn how to choose a printer/publisher/distributor
Get tips on pricing your book
Set up early stage marketing components
Bonus: Budgeting tips
Bonus: Leverage your beta readers
Retain More Royalties and Control by Self-Publishing
Self-publishing provides more creative control,
higher royalty rates (60% vs. 5-10%),
and faster production (days or weeks, instead of months).
Despite the many benefits of self-publishing, the process can feel overwhelming. Don’t give up on your dream!
Get 8 weeks of tutorials and practical handouts (access anytime!) to help you actionably self-publish your book
Join weekly live Q&A calls with a community of writers
Build more credibility and visibility in your field
Go from confused to confident to self-publish your biography, autobiography, self-help book, or subject-matter expertise (especially in leadership, sales, or management)
You’ll learn how to turn your traditional nonfiction, biography, self-help, memoir, or creative nonfiction manuscript into a published work.
Meet Your Savvy Self-Publishing Program Coach, Gail Kerzner
My goal is to make your dreams come true by coaching you through the complex writing and self-publishing process. I love sharing the delight when writers become published authors and believe they have accomplished one of their most significant life goals.
As the owner of The Savvy Red Pen— bringing decades of experience in self-publishing—I’ve helped scores of authors take their manuscripts from concept to book-in-hand by offering expertise, moral support, and accountability at various stages of their process. Some of my clients’ books have become Amazon best-sellers.
My specialties include nonfiction, creative nonfiction, self-help, and memoir. My last ebook, 10-Tips to Self-Edit a Book: Increase Confidence, Save Money, and Accelerate Your Timeline, has helped clients bridge the gap from writer to author.
The Savvy Self-Publishing Program Information & Cost
The Savvy Self-Publishing program kicks off this Fall with live coaching sessions held weekly on Wednesdays at 12:00 pm EDT.
Although group coaching is designed to improve your experience, have no fear. If you can’t make all the classes, you have access to all materials and Q & A sessions for life!
Contact Gail to set up a FREE 20-minute consultation and learn more about the program.
SIGNATURE PROGRAM
8-Week Online Group Coaching• 8-week virtual group coaching program, including live, interactive Q & A sessions with the coach
• Weekly self-directed videos with tools, tips, and pre-work
• Online peer collaboration, feedback, and accountability—your new support group
• Practical steps you can begin applying right away
• Online journal available to connect with your coach in between meetings
• Unlimited lifetime access to videos, Q & A sessions, and downloadable tip sheets
BONUS MATERIAL: Beta Reader Request and Instruction Session (Value $250)
BONUS MATERIAL: Budgeting for a Self-Publishing Project (Value $200)
$487* (Regular price $697)
- For payment plan option: $257 $175/3 installments: Register Here
- 1-on-1 coaching hours may be purchased at $100/hour
- *Promo pricing ends March 28
VIP PROGRAM
8-Week Online Group Coaching PLUS 5 hours of individual coachingEverything included in the Signature Program, including All BONUS materials.
PLUS: Individual coaching (5 sessions, Value $500)
• Developed for the serious writer who wants a book published ASAP
• Uncovers stumbling blocks or limiting beliefs that keep you stuck
• Accountability sessions keep you moving forward
• Tailored goals, methods, and ideas to accelerate your draft to shelf
• 5 coaching sessions can be scheduled between Week 3 of the course and 3 months after the program ends.
$787* (Regular price $1,197)
For payment plan option: $427 $275/3 installments: Register Here
Additional hours may be purchased at $100/hour.
- *Promo pricing ends March 28
Email me at gail@thesavvyredpen.com
Author Success Stories
Here’s what clients are saying about this program:
The coaching clarified the steps I needed to take.
Dorie, a psychologist writing about eating disorders, confided, “I was close to panic before taking the program. I didn’t know what to do first, and the modules plus the coaching clarified the steps I needed to take to turn my manuscript into a real book I could sell online and in person. The feedback from Coach Gail and the rest of our group was incredibly helpful.”
Dr. Dorie
My goal is now possible and achievable!
Suzanne, a business owner helping women discover their inner confidence and joy, is working on a book to help mom entrepreneurs build their lives around their priorities.
She shared, “I’ve been thinking about writing a book for a while but never did anything but think about it. Step by step, Gail took me through the self-publishing process. She provided simple, actionable steps with easy-to-follow instructions. Her course really helped me jump-start my book process without fear and overwhelm. I believe my goal is now possible and achievable. I’m so excited to be on my journey to becoming an author.”
Suzanne
I feel like a weight has been lifted.
Tony, who is working on a business book about sales, shared, “I feel like a weight has been lifted. I had poked around on the Internet to look at the different publishing options, but I was so confused. Gail’s explanation and her handy dandy comparison chart helped me figure out what kind of questions to ask and some advantages and disadvantages.”
Tony
All I need to know is right here!
Norma, also known as the No-nonsense business coach who is writing a book on personal branding, told me, “All I need to know is right here! There’s so much I started to research on my own, but I was overwhelmed and disillusioned. The program showed me who is important to have on my publishing team, and what I can do myself to save time and money. Now I can move forward with more confidence.”
Norma
Every week, I felt like I had accomplished so much.
Alan, retired NASA scientist writing about space tourism emailed, “All of the tips made moving forward so much easier. Every week, I felt like I had accomplished so much. And Gail’s advice on the business documents and going to the bookstore to scope out other book covers in my genre made all the difference.”
Alan
Frequently Asked Questions
I can’t make all the weekly live calls. How can I access the information?
Yes, each session is recorded and posted to the members area within 48 hours, so you can listen and benefit from the group coaching.
Can I still meet with you if I miss the live coaching?
Yes, I am happy to meet with you virtually by appointment at the rate of $100/hour if you purchased the Signature Program. If you purchased the VIP program, 4 hours of individual coaching is included.
Will I be able to access my materials after the 8-week program ends?
Yes, you will have life access to the materials. You can review them anytime.
What if I want additional help? Do you offer editing, proofreading, or consultation services?
Yes, I offer writing coaching, editing, proofreading, and project management services. I’m happy to help you wherever you are in your writing and self-publishing journey. Fees are based on the services needed and the estimated time to complete the tasks.
I’m interested but still very early in my writing journey. Will you offer this course again in the future?
Yes, but dates have yet to be announced. Please click to sign up here for the email list to join The Savvy Self-Publishing Program waiting list.
What if I can’t watch the pre-work videos and make the live Q & A calls?
Q: Could this self-publishing information and group coaching also apply to fiction books?
Q: So can you actually publish my book?
Publishing is the actual act of printing the book and distributing it, requiring a printing press. This program teaches you all the essential steps necessary to get your manuscript off your computer drive and ready for a print press while retaining your creative control and royalties. Although I can’t physically print your book, I can refer you to print-on-demand printers and hybrid publishers. Keep in mind, though, their services are unique. Some aren’t always able to help you effectively get your electronic manuscript to the point where your manuscript is transformed into the professional, polished book you see on a shelf or available online.
Q: Do you take any of my royalties?
Nope! This self-publishing program is 100% designed for you to learn how to take your book from a near-final draft form and get it ready for press printing and distribution.
Do you have questions about the program? Email me at gail@thesavvyredpen.com to set up a free 20-minute consultation!